Reciprocal… respect!

Reciprocal respect is the basis of genuine unity. We should endeavor for a spirit of harmony, not for political or economic reasons, but is quite simply because we understand the value of other traditions. We always make an effort to promote religious consensus.

Referring to Griswold .W. who said; respect cannot be hunted. It cannot be purchased. It is never for sale. It cannot be fabricated out of public relations. It comes to us when we are alone, in quiet moments, in quiet places, when suddenly realizes that, knowing the good, we have done it; knowing the beautiful, we have served it; knowing the truth we have spoken it.

When we give respect, we also get respect in return; Respect is another way of showing love. Respect conveys the feeling that another person is a true equal. If you talk to your children as if they were adults you will strengthen the bonds and become close friends is more applicable to interpersonal relationship.

Having respect for others creates respect for you. For example, your reputation is enhanced when others feel respected and treated well in your presence. Being someone that people enjoy interacting with can easily earn you recommendations, letters of support, and a kind word about you to others.

Respect is give-and-take because it increasing your friendships and acquaintances means increasing the number of people in support of you.

Respect help you getting to know more quality people through having respect for others lays the foundation for your better life.



Humorous story of potential and reality

A childrens comes home from school with a writing assignment. They asks there father for help. "Dad, can you tell me the difference between potential and reality. " His father looks up, considerately, and then says, "Let's make an expression out of this. Go ask your mother if she would sleep with Rob Smith for a million rands. Then go ask your sister if she would sleep with Steve Gusy for a million rands. Then come back and tell me what you've acknowledge."
The children are confused, but they decide to see if he can figure out what his father means. Then they goes to his sister’s room and asks her, "Sis, if someone gave you a million rands, would you sleep with Steve Gusy? His sister looks up and says, "Absolutely!” The children go back to his father and say, "Dad, I think I've figured it out. Potentially, we are sitting on two million bucks, but in reality, we're living with a couple of Prostitution.”

It is a poor idea to lie to yourself.

We all lie to our selves, but why do we lie? Sure, lying to our salve is both useful and sometimes we acquire it like fun, yet there are fundamental reasons why we lie; Altruistic Reasons, Fear of rejection, Fear of punishment, Fear of harm and Fear of conflict. We lie for our salve because it mostly works. According to “Tad Williams” said, we tell lies when we are afraid... afraid of what we don't know, afraid of what others will think, afraid of what will be found out about us. But every time we tell a lie, the thing that we fear grows stronger.
The consequences of lying to our salves can be reflective negative impact on our lives both socially and in extreme cases legally. Lying comes in many forms and variations depending on the situation it is to be used in; verbal, writing, physical issues, behavior and thoughts, the fundamental cause are the truly interesting issue.
When people lie to themselves can it be innocent, or is it an indicator of a deeper failure of morals? Because when peoples find out that you are a liar obviously the person has harmed He/her reputation to the public.
It is a poor idea to lie to yourself… because Lying causes anxiety, depression and physical illness. After you lie to someone, you may not like being around that person. Lies ruin friendships, work relationships and marriages. If someone catches you lying, he or she won't easily believe you again. Your status in that person's eyes will drops to zero.

About me and what I like.

I have strong sense of my own influence while at the time exhibiting an adventure some spirit and leadership qualities, as for me. I am always deeply interested in philosophy or religion for powerful ideas often attract powerful people and also like established of a social nature is to be defended and served to the fullest.

I came from quite humble backgrounds but I never forget my roots and also value my authority and sharply reasoning mind above all else. I have a kind of wiliness or cunning that is leading me out of the most difficult situation in the respect of my morals.
I like learning to be less possessive by giving up material possessions from time to time will be an important lesson for me to learn. Beware that I am selfish, especially in the name of family, where it passes as filial or parent responsibility.
I enjoy taking myself serious perhaps too much so, I like to laugh at myself from time to time- discover lighter side of life, I am always try to be less judgmental. My weakness I am the kind of human being that like dominant and is impatient on everything that I do. I have quick –tempered and I can’t relax is too impetuous for me. I enjoy arguments and I won’t give up when loosing, I will come across too strong and dislike tears and emotions.
An also always set for some new and enriching experiences in life and exhibits his fearless and brave face towards the realities of life. I am kinds of guy who is energetic and has great entrepreneurial skills. Also very ambitious, hardworking, exciting and plans carefully for the future. I would like to have a partner who would be totally organized. Particular when it comes to planning her future. The best way to get with her is to go according to the plans she has attached out for life.
Extravagance has always been my weakness. I would never resign to the dictate of others, but may be hostile and illogical when dealing with those who fall under my supervision. And be totally enthusiastic about my work and show a great determination to succeed. My ability is progressive and quick to demonstrate my ability to do good work, tends to gain rapid promotion. These are my strengths; I am born leader because I have the charisma and also have dynamic and active compulsive need for change.
I am the kind of person that must correct wrong things and have strong-willed and decisive unemotional, I am not easily too discouraged also independent and self sufficient. My system of learning is hearing and listening, this help me a lot by understand and remember thing I have heard, I store information by the way it sound and I prefer listening over reading and writing.
I like learning by reading out loud because I have to hear it or speak it in order to know it, I probably hum or talk to myself or other if I become bored, sometime peoples think I am not paying attention even though I may be hearing and understand everything being said. I have an easier time understanding spoken direction or instruction than one that are written down. This is all about me and what I like.

Not all who wander are lost

The guy, on the verge of panic, finally regains his composure. "So what's the good news?

Once upon a time, when I was a young boy in high school, I was very sick having stomach pains all over digestive system was very painful, I was unable to eat anything accept water, tea and juice nothing else.
On the following day I went to hospital to find out what was the problem, I met the doctor after the consultation tests the doctor told me that I have an Appendix and Hernia at the same time, he told me that I need to be operated to remove them form my stomach.
Since I was born, I haven’t experience any surgery in my life, I was so anxious that I could not control myself I ask the doctor if there’s any possible way that he can give medications instead of removing appendix and Hernia he said that is impossible the only solution is to do the surgery.
All I could think about was that I am going to die after the surgery.
After the consultation with the doctor I went home to tell my parents what happened, they said to me what are you still waiting for; I told them that the doctor wants do to an operation I refused because I thought I will die because I heard that Appendix and Hernia killed somebody on the spot.
Two days later at night at 1:30 AM the stomach pain started again, the pains were worst and uncontrollable, I started shouting the next place I saw myself the next morning in hospital with plasters on my stomach. So guess what? The surgery was successful I realize that not all who wonder are lost!

Fish falling from the sky

Fish falling form the sky is reference to biblical (Exodus 16) this is usually happened in olden days where Israelites were given the riches of material provision in the form of manna. “When Manna falls from heaven and had to be collected early in the day” when people of world are still enjoying the world and walk with the fear of God.

Nowadays, people are living in selfishness, greed, and a number of other sins, poverty, different kinds of diseases, and problems all over the worlds, there is no fear of God because God has given us freewill.

Sadly a lot of times we use that freewill to hurt other people.

We live in a world that basically chooses to ignore God, refuse to ask for His help, and yet are very quick to blame him when things go wrong.

Fish can still fall from sky only when you giving your life over to God. will not stop the suffering, but at least He will carry the burdens for you, and give you peace that passes all understanding.

How do you step from the top of a 100-fool pole?

It is all about the strength of mind climbing up that pole and having to take a risk in order to accomplish what you want in life. Step from the top a 100-fool pole is all about “take the risk and joins the billionaires” In life we place of all our dreams add goal, because we afraid of failure, and give up trying. 

                 

When we look at successful people, their success has nothing to do with luck at all. Indeed behind their success is hard work, taking risk, making mistakes and gain benefit out of all. Life is all about taking risks and stepping from the top of a 100-fool pole is all about risk taking to enable you as person, to achieve your mission  of survives.

We are what we do…

We are bright nature of human being that makes it as flexible as the lifestyle demands…
“We are what we do”…this will be determined fundamentally the career that will we choose, the career can be resources that will guide us on “what we do “through the process of selecting the profession that is most suitable for us.
What we do will determine if we have the required education level that will allow us to choose a career, to make sure that it is one which is freely reachable at the moment if we intend on starting work right away. If not, we may need to obtain some more education first prior to applying for a certain position or that we required to do.
We are what we do” for the reason that is influential process of thinking about the future ideals, and for motivating us to turn our vision of this futures into reality. What we do helps us to choose where we want to go in life. By knowing precisely what you want to achieve, remember success is not just an accident, it’s the set of small “success habits” that allow to turn any dream to reality.

We are afraid of the wrong things

We are afraid of the wrong things… This is one of the majority fears people have. Afraid of failure is personally related to fear of condemnation and fear of rejection. Most successful people overcome their fear of failure. This is fear incapacitate unsuccessful people facing the challenges in our societies today. 

The one of the reasons why we are afraid of rejection is because this is causing us so much difficulty in our minds. We regularly bind rejection to so many other ugly words that cause us more pains that related to Humiliated, insufficient, hopeless, Loser, Not good enough, and isolated.

However, we are afraid of losing what we have. Most especially belonging property or the person we love the most.

The kinds of people or thing that we have are strong feeling towards our life, no matter who they are, what they are… This strong feeling makes us experience their agony. It gives us a calling to rescue them out of trouble. That why we are mostly afraid to lose what we attain.

photo ref: wheretheangelsplay.pblogs.gr/files/14907-fear.jpg

Life is process not a goal.

Life is process not a goal... Why is because all living things look different from each other; they all have several things in common. These several things are called life process but not a goal.
Move: Animals move their whole bodies to get from one place to another. Plants turn towards the light and their roots grow down into the soil.

Reproduce. Animals have babies and new plants grow from seeds.

Respire: Plants and animals use the oxygen in the air to turn food into energy

Grow: Babies grow into adults and seedlings grow into plants.

Sensitive: All living things respond to changes. Living things notice changes in their surroundings and react to them.

Nutrition: Food is used to provide energy, green plants make their own food using sunlight and animals eat plants or other animals.

Why Goals are the fundamental key to success and achievement. They are the key to accomplishment in every aspect of life. Goals are to consider what you want to achieve in your lifetime. Goals will gives you the overall perspective that shapes all other aspects of your decision making by giving a broad, balanced coverage of all important areas in your life. Example: Career, Financial, Education, Family, Artistic, Attitude, Physical, Pleasure and Public Service.

Photo Ref:www.topyaps.com/top-10-laws-of-life/

What is the colour of wind?

The colour of wind is just like loving relationship is one in which the loved one is free to be himself - to laugh with me, but never at me; to cry with me, but never because of me; to love life, to love himself, to love being loved and this are similarity colour of wind is like wine through water, and altered the colour of my mind.

The colour of wind is imaginable thing which we think everyday of our life, according to John Florio who said; “Wisdom sails with wind and time” is likely To long for that which comes not… To lay a-bed and sleep not…To serve well and please not… To have a horse that goes not…To have a man obeys not… To lie in jail and hope not. To be sick and recover not… To lose one's way and know not. To wait at door and enter not… and to have a friend we trust not: are ten such spites as hell hath not.”

The colour of wind is unimaginable of human thinking.

Two people come out of a building and into a story.

On 27th April, 2008 I drove from Cape Town City to pearl to drop a good friend of mine to his place at midnight 2.00 am, on my way back home. I sew a girl walking and crying on N1 expressway alone, I was so shocked! And ask myself who is this girl that walking at this time of night alone without anybody is this ghost or human being I said to myself let me stop and find out what is the problem.
However, I stopped front of her I said hi she respond hello! I told her to come inside and she come inside my car and she still busy crying, I ask! what is the problem she did not respond for over 3 times. I told her if you don’t want to answer my question I will drop you where i pick you up.
Now she starts talking, my boyfriend abandons me on this expressway because of another girl which he thinks is batter than me.
I gave her a lift to her place and from there we became good friends. As we walked out of building and into a story that shaped our lives.

Design PR...

Public relations professional is an image shaper. Their job is to generate optimistic publicity for their client and improve their reputation of organization, it is public relations practitioner plan and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

Public relations are an important factor to the success of certain careers like movie stars and musicians need their fan base to patronize their movies and shows. Sports superstars need the support of their fan as well. Politicians need to look good in the public eye because a bad reputation can cause them to lose interest of the public.

The basic method used in public relations is to identify the target audience, and to modify every message to appeal audiences. It can be a general, nationwide or worldwide audience, this will often in a segmental population of peoples.

If i were Boss

If I were boss…I will understand and control the world around me, and I will rational truth that makes sense to everybody. I will use logic as evidence and scientific laws with cause-and-effect arguments to incontrovertibly prove a point.


I will take challenges. By set myself goals, including short- medium- and long-term objectives. I will think about what I want to achieve in life and then plan it step by steps to make sure the challenges I take are attainable.


I will appreciate and sometimes surprising road to happiness through service to others. This will be in a small way, helping people where I can. It may be in a public livelihood such as teaching and it may involve privation and personal sacrifice.


I cannot hide what I experienced for myself. What … I had, what…I know what… I see what...I believe, what ...I do and what...I understand. Through these experiences, I will be accessible by creating sympathy to other peoples around me.

I am

I am a Prototype

I owe my being to the hill and the valleys equally adapt at recognizing opportunities for others. When I have an opinion, everyone in their circle is certain to grasp its wisdom.The reason why I said that “I am a prototype” that can be somewhat intimidating to others, including the people I love. From an early age I tended to select like-minded friends.Those doses not fall in love heedlessly.
I always mostly respect whoever that I love and inevitably choose a partner who embodies their concept of integrity and intelligence.

I am the kind of person that will never aspire to something that is beyond my capabilities, but I am always willing to sacrifice a great deal to get where I want to go.I like practical, traditional and organized. Likely to be athletic, I am not interested in theory or abstraction unless I see the practical application. I have clear visions of the way things should be loyal and hard-working.

I like to be in charge, exceptionally capable in organizing and running activities.My goals and expectations are in line with my abilities. I have a realistic approach to making my dreams come true. Failure and setbacks only make them more determined to achieve something toward my future.

What makes U an African?

By kingsley okoli
1. You unwrap all your gifts carefully, so that you
can re-use the wrapper.
2. You call a person you've never met before uncle or
aunt.
3. More than 90% of the music CD's and cassettes in
your home are illegal copies
4. Your garage is always full of stuff because you
never throw anything away, just in case you need it
someday.(a gum boot without a partner and the baby
walker - baby's now 12 and you are 48)
5. You have a collection of miniature shampoo bottles
from your stays at hotels. (Go cool, Sweet heart,
African pride....)
6. You have almost always carried overweight baggage
when traveling by plane.
7. If a store has a limit on the quantity of a
product, then each member of the family will join
separate queues to purchase the maximum quantity
possible. (Sugar, soap, rice, cooking fat etc during
old good days)
8. All children have annoying nicknames.
9. Nobody in your family informs you that they are
coming over for a visit. (Uncle, wife, sis-in-law,
two nephews and a neighbour) have camped at home.
10. You stuff your pockets with, mints and toothpicks
at restaurants. (Murray mints, wrappers, and salt
shakers!)
11. Your mother has a minor disagreement with her
sister and does not talk to her for 10 years.
12. You only make phone calls at a cheaper rate
at night or weekends otherwise you sms.
13. You never have less than 20 people to meet you at
the airport or see you off even if it is a local
flight.
14. You keep 50 cent credit to make miscalls when you run out of airtime
15. Office supplies mysteriously find their way to
your home.(Yes, staple machine, office pins, punch
machine, cello tapes, post-its, etc.)
16. When you are young, your parents buy you clothes
and shoes at least two sizes too big so that they
would last longer.
17.U buy the most expensive car,even if u have a house in bad condition.so your buddy can see how classy u are.
18.U looked around at your mother funeral to see who is not there and so u can take revenge when their loved one pass on.
19.Your wardrobe is full of clothes and you dont have a single investment.may be a few thousand dollars that you save.
Note: Pass it on to other Africans, so they can know
what truly makes them African.

Long street the heart beat of Cape Town!

By kingsley okoli

Long Street is a beautiful street filled with old buildings and delicate wrought iron railing. The street is located in the city bowl section of Cape Town, South Africa. The famous street offers visitors a view of our Victorian past, and the chance to experience a vibrant street filled with much culture, diversity and a street which changes from a busy business location to a colourful and energy filled street boasting a vibrant nightlife.
Long Street is a lively, elating street, attractive for a leisurely walk where you get to see an array of galleries, books, music, photo and travel shops which keep visitors busy as they stroll along. Visitors may take a break at one of Long Street's many restaurants, cafes and pubs, offering a variety of local and international cuisines and a happening nightlife.
Long Street exhibits a diversified culture and attracts tourists from all over the world, and it is best known for shopping and African crafts from all over the continent as, this is where you can experience the African rich culture of art and crafts. Visitors often enjoy local and ceramic art at the Pan African craft market at 72 to 76 Long street where you can purchase all sources of African crafts.
Long street is an electrifying street as it has selection of activities for all individuals. One can experience popular attractions in Cape Town like the well known Irish restaurant and pub. The Dubliner, the Pan African craft market, African drums training and soulful live jazz at Zula sound bar.
According to Jey-Jey the manager of the Dubliner restaurant “ The Dubliner is heart of the actions in Long street” The popular pub are pleased to offer live music every night with a talented collection of musicians as well as featuring a selection of music such Lucky Dube, hip-pop and pop. During the Fifa World Cup a large number of tourist visited the Dubliner because it is a spacious venue thus it captured the atmosphere of the World Cup as the venue was packed with foreigners and locals as individuals supported their teams.
They have a wide range of local and international beers like Guinness draught , Kilkenny draught ,spirits, notably Guinness and Pilsner Urquell on tap. “our customers can also enjoy Irish and South African treats from the kitchen as. lunch, snacks and dinner are served until late”. According to Jey-Jey
The Pan African market, which is located amongst hustle and bustle of long street is probably the best place to pick up African crafts. It is a total contrast to the upmarket interior of tribal trend in long street which show case an audacious selection of great Africa- inspired designs which include animal skin, ear ring, tribal bags, African printed materials and souveniers. According to Ms Nora Smith, a tourist from Norway in Europe who visited the market whilst on holidays in Cape Town, “The Pan Africa market is the perfect place to buy a gift to give family and friends back home and they will value and enjoy the gift”.
African Drums has a great cultural heritage in Africa. although similar in cultural use and significance to many countries and tribes on the African continent. African Trading Drums is located in long street which offers several different types of drums. According to Mr Manona Amabe from Ghana, the owner of the Africa Trading Drums, “the drums are Africa’s form of entertainment”. Amabe is a drumming teacher who teachers both local and international people from all over the world how to play to drums in Long Street.
The training is every evening for R50. 00 for 1 hour and the training take place between 4:00 pm till 9:00. The busiest days (Friday and Saturday)
Zula sound bar is well known for live jazz and is located at 196 Long Street with live music which feature great talents great South African talents such as , Claire Phillips, Rozzano, Elzahn Rinquest and Captain Stu who entertain clients on a regular basis. Live music is key at Zula Bar as it’s a main attraction for its clients who enjoy live music and performances. From the comedy evenings on Monday nights to the audio sets on Tuesday. According to Warren Johnson a regular customer at Zula sound bar, “this is a great place where I can experience superior music performance, it’s a cool place where anybody who is passionate about live jazz, can enjoy current musicians on the stage”.
The Bar offers every drink under the sun, from Cape wines to local and international beers and a wide range of cocktails is always available for meals that are served all days.
The essence of Long Street's vibrant and unique lifestyle features African murals, quaint old buildings and trendy sidewalk café's. Long street is the heart beat of Cape Town where Capetonians make their way through their daily business. The cafes and restaurants bustle with life and at night, particularly on the weekends, Cape Town bursts into life as Long street electrifies the City of Cape Town.

Animal sensations in Cape Town!

By Kingsley okoli

Tygerberg Zoo is Cape Town‘s “number one Zoo and the best in the western Cape province, where one can experience the natural world of chimpanzees and white African lions” said Michael Shofieod the Animal Feeding Manager at the Tygerberg Zoo. It is situated approximately 39 km from the city of Cape Town and is a real treat for the family as one gets to encounter rare animals first hand.
There are different kinds of animals like chimpanzees, leopards and cheetahs at the well known zoo. Tygerberg Zoo comprises of :61 mammal species, 160 bird species and 63 reptile species and one is guaranteed to see camels, giraffes, penguins, tigers, monkeys, lions, numerous antelope, crocodiles, birds, monkeys, baboons and meerkats.
The TygerbergZoo is divided into many different sections to allow the animals to roam around freely thus giving visitors the opportunity to view the animals free and not forced into restricted areas but merely content in their habitat.
‘’ The most energetic animals are the chimpanzees,and monkeys’’ said Mrs Mirran Santos visitor from Austria. The biggest and popular animals at the are zoo are the chimpanzees, as they entertain visitors by communicating with each other with their unique sounds. They are also very social and warm when they interact with each other, they kiss, hug and show much affection and emotion also show nger like human beings. “My favourite animal at the zoo are the White Lions as they are known for their beauty which attract people with their sharp blue eyes and distinct personalities, ” Said Mrs Santos.
Visiting the zoo is definitely worth while as it offers a extraordinary day of entertainment for young children. The children’s farmyard is a favourite attraction for the little ones . Children have an opportunity to touch animals such as goats and tortoises and interact with them one on one. Kids are not only able to interact with specific animals but also learn about animal’s habits, environmental requirements and the importance of the existence of these species on our planet. Children and adults of all ages can experiences and get close to a whole range their of favourite animal. The birds and domestic animals at the zoo attract children as they are able to touch these animals as cages are left open during the warmer months Refreshment are also available to quench ones thirst as you make your way through the zoo.
According Michael shofieod, “The busiest months for the zoo is November to March as it is holiday time as children are on their December breaks. More than 400 000 people visit the Zoo annually making it one of the more popular attractions to visit.
Visitors to South Africa should find the visiting Tygerberg Zoo a very affordable activity. The zoo is an extraordinary place to try out new things and experience the world of animals a with different outlook.
Tygerberg Zoo is the ideal venue to get the family out of the busy city for a few hours as one gets in touch with the beauty of wildlife.

CULTURE WITHIN ORGANISATION

The culture of a group can now be defined as: A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.Organizational culture is the personality of any organization. Culture is comprised of the assumptions, values, norms and tangible signs (artifacts) of organization members and their behaviours. Members of an organization soon come to sense the particular culture of an organization. Culture is one of those terms that's difficult to express distinctly, but everyone knows it when they sense it. For example, the culture of a large, for-profit corporation is quite different than that of a hospital which is quite different that of a university. You can tell the culture of an organization by looking at the arrangement of furniture, what they brag about, what members wear, etc. - similar to what you can use to get a feeling about someone's personality.
Corporate culture can be looked at as a system. Inputs include feedback from, e.g., society, professions, laws, stories, heroes, values on competition or service, etc. The process is based on our assumptions, values and norms, e.g., our values on money, time, facilities, space and people. Outputs or effects of our culture are, e.g., organizational behaviors, technologies, strategies, image, products, services, appearance, etc.
The organisational culture is a crucial element of organisational life. It holds things together and it is the fabric of "the way we do things around here" but is also where bad habits become well-established and good intentions go off centre.
The concept of culture is particularly important when attempting to manage a organization. Practitioners are coming to realize that, despite the best-laid plans, organizational change must include not only changing structures and processes, but also changing the corporate culture as well.
Organisational culture is usually created by top management with the power to set direction and effect structure in organisations. Their leadership style, in turn, influences communication. Culture therefore influences the communication climate , degree of honesty and truthfulness in an organisation. Positive communication climates such as humanistic or participative, encourage problem-centred, open and honest communication where people tend to be respected and trusted. A poor communications climate has a clear business cost including low morale, reduced production, poor customer service, loss of reputation as well as bad mouthing the company, weak relationships and reduced personal and organisational learning.
Many strategic planners now place as much emphasis on identifying strategic values as they do the organizations mission and vision, due to organizational change efforts which fail the vast majority of the time as failure is recognised as lack of understanding about the strong role of culture and the vital role it plays within organizations.

Effective internal communication

Effective Internal Communications Ensure Company Vitality

Rumours circulated for several months among employees at a Midwest-based technology company that layoffs were about to happen due to the economy. Management caught wind of the rumours, but since it had no official plans for layoffs, made no announcements to reassure employees on the assumption that the panic would soon subside. A number of employees revised their resumes and searched for new jobs; a few people even jumped ship, taking new positions with competitors. Though the layoffs did not happen, the company lost several good people, and morale suffered due to the lack of communication. A simple, well-executed internal public relations (PR) effort such as a friendly, confident memo from the CEO hush up rumours and reassuring employees of their immediate job security could have averted this chain of events.
The importance of internal PR should never be underestimated. While many companies funnel significant resources into external PR efforts geared at gaining the support of the general public, customers, shareholders and industry and financial analysts, these same companies often overlook their most critical stakeholders--their own employees--by neglecting internal communications. Internal PR is a specialized PR discipline focused on optimizing a company's relationship with its employees by facilitating good communications between management and employees, boosting employee morale and interest, and spread the right information at the right time such as explanations of new plans and policies and how they will affect the organization and its employees. While an internal PR program is about sustaining a productive dialog with employees using a proven set of communications tools and activities including memos, newsletters and special events, it also requires a great deal of creativity, consistency and follow-through. But the rewards can be enormous.
Internal PR include everything from informing employees about exciting company product developments to their celebrating successes and encouraging employees to meet personal and organizational goals. For instance, a fast-growing home building materials company has devised a solid plan and strategy for launching several innovative products over the next 24 months to leapfrog competitors. However, without a supportive internal PR campaign, they may find themselves behind the curve. To keep employees performing at the high level required to meet company goals, management needs to give them the scoop--and the inspiration. An effective internal PR campaign could include have a series of CEO memos thanking employees for their teamwork and directing them to the company's intranet site for the latest product development details. It could also include a series of stories published in a corporate newsletter that highlights different employee roles in product development each month. The company could even hold an offsite employee event where the CEO makes a motivational speech, dinner is catered, and awards, corporate clothing and other special items are given out in recognition of employee roles in the company's success. The result is sure to be greater loyalty and higher morale, a worthwhile pay-off.
When well-executed, an internal PR program can create a cohesive company environment by giving employees a better understanding of the organization's objectives, operations and philosophy. Monthly company-wide e-mails from the president, quarterly meetings, information-rich intranet sites, printed newsletters, corporate giveaways, incentive programs and company parties are just a few ideas as the possibilities are unlimited. Internal PR programs can vary as much as company culture, size and structure, yet all require long-term, dedicated resources to succeed. While some companies prefer to hire and maintain their own internal communications department, many choose to work side by side with an experienced PR/advertising agency that brings significant internal PR know how to the table. A seasoned agency can help any company shine by leveraging effective internal PR strategies, plans and tools to improve company vitality through better internal communications.