Public relations professional is an image shaper. Their job is to generate optimistic publicity for their client and improve their reputation of organization, it is public relations practitioner plan and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
Public relations are an important factor to the success of certain careers like movie stars and musicians need their fan base to patronize their movies and shows. Sports superstars need the support of their fan as well. Politicians need to look good in the public eye because a bad reputation can cause them to lose interest of the public.
The basic method used in public relations is to identify the target audience, and to modify every message to appeal audiences. It can be a general, nationwide or worldwide audience, this will often in a segmental population of peoples.